Where do trends emerge from? An analysis of the role of fashion bloggers in the creation of trends in fashion.

The main aim of this research was to investigate the role bloggers play in the fashion system, according to different models of fashion diffussion.

Team Credits

Miriam Oblong

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  • MA Graduate
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Project Tags

  • influencer marketing
  • fashion diffussion
  • Trends
  • Fashion Leaders
  • Trendsetters

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