Idea
Reconnect the gut health conversation back to a simple and tangible starting point.
Activia’s new ecosystem guides people towards gut health, making the journey to holistic wellness easier. Using a draggable modular card system, the information needed to make the right lifestyle choices is seamlessly presented; tips, recipes, story innovations and inspiration from influencers.
With the option to ‘Filter by what you love,’ users can effortlessly browse through categories of rich content including Facts, Fitness, Articles, Home and Food culture.