The chance to help a client influence the passing of a bill in parliament doesn’t come along very often. Our challenge was to help regulate the world of estate agency.
The idea that won the pitch demonstrated how easy it was to become an estate agent. In 24 hours we opened the doors of 'Cheatem & Ripoff’ making the client a qualified estate agent overnight. Word spread and was picked up by the BBC, Sky News, and numerous national newspapers including the Guardian.
The stunts success contributed to a government re-think helping to raise the issue in parliament and influence the passing of an act regulating estate agents.