Whiplash: The Welsh Open

Owned and run by the team behind ‘CrossFit 470’, a Crossfit gym based in South Wales. Whiplash is a one-day, same sex paired competition, designed to challenge first time competitors. The task to myself was to give the competition an identity, one that not only offers a nod to it’s Welsh roots, but one that also holds the fierce and competitive nature of a high intensity live competition. I was also tasked to create promotional materials to help advertise the event.