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Sam Smith

Sam Smith

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Whipsmith's Marketing Campaign

For the project, we were given a live brief by a firm named 'Whipsmith'. Put simply, Whipsmith is a company that specialises in making client specified ice-cream in around thirty seconds by using a liquid nitrogen mixer. The brief asked us to produce a poster or animation to aid them in their marketing campaign to highlight this exact process in a much more visually pleasing way.

From the off-set, I decided to produce a poster that would highlight the three separate stages in this process: choose the ingredients and base you as the consumer want, highlight the mixing and freezing process, and then finally show the finished ice-cream ready for the customer. Whilst designing the graphic, I paid particular attention to ensuring the graphic incorporated most of the Whipsmith branding and identity as there was already a lot of material available online for me to use, although all of the objects in the graphic except the progress bar and the logo's I personally designed in Illustrator and Photoshop to produce a graphic fit for purpose.

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