Packaging and campaign design for the first Whistles scent. My concept for this project was ‘solid fluiduty’, referring to the solid and fluid states of our lives, as well as the bottle and packaging design itself. I created the packaging for the bottle by vacuum forming white and transparent plastic, which encapsulates the two halves of the bottle in contrasting ways. The name of the fragrance [1440] references the number of minutes there are in a day - suggesting this fragrance can be worn anytime as we shift between states of work and play.