Margaret were asked by Whistles to organise a show-stopping party for VIPs and press to launch their first ever menswear collection for London Fashion Week.

We came up with the concept of a house party, taking over a townhouse in Soho and transforming it into the ultimate monochrome party house.

Hosted in partnership with GQ Style, we programmed music and activities on every floor. The ground floor was hosted by collective Caught By The River, while upstairs we had DJ sets from dance music legend Greg Wilson alongside contemporary talent The Invisible. In the attic we had an interactive Instagram experience and moreish sliders and mini burgers by Street Food entrepeneurs Turner & Roast.

We looked after the full creative and production for the event, covering everything from venue sourcing, dressing and branding, to programming talent throughout and guestlist support.

With an overwhelming invite response, it was the party to be at during London Fashion Week with guests including American Hip Hop superstar Eve and the cast of Game Of Thrones amongst others.