Whitby Seafoods™

Whitby, on the Yorkshire coast, is a famed seaside town known for its long fishing and maritime history.      Whitby Seafoods had been quietly producing some of the best frozen seafood in the UK for the last 30 years but was lost amongst its competitors in a sea of generic branding.        Taking its home in the historic port of Whitby as inspiration, the new design playfully evoked the British seaside holiday. The nostalgic motifs of beach huts, bunting, seagulls, buckets and spades were all used to celebrate the joy of a fresh fish and chip supper, eaten piping hot on the beach.