WHO Africa AMR Antimicrobial Resistance Campaign

Illustration and Graphic Design for a Health Campaign for the World Health Organization (WHO) and Shape History agency. AMR stands for Antimicrobial Resistance, this happens when we self-medicate. Bacteria, viruses and parasites become resistant and infections that were curable become much harder to treat, even incurable. The campaign raises awareness on the misuse of antibiotics and their consequences short and long term. Assets created for the campaign included logos, hero illustrations, illustrated icons for web, fact sheets and social media graphics in English, French and Portuguese.