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Who is Johnny X - Sony Ericsson Global Xperia YouTube Launch Campaign

  • Barney Durrant

Global YouTube-led campaign to launch the new Xperia range of Sony Ericsson mobile phones. Based all around a mysterious character called Johnny X whose story evol ved over a series of webisodes all premiered via ads and the dedicated Johnny X YouTube channel. Global launch on YouTube including EMEA, Asia and the US.

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    MEC

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      Google

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      Sony Ericsson

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