WHOOP | 4.0

For the latest campaign from digital fitness brand WHOOP, we partnered with Stept Studios and Lockt Editorial across a series of launch films for the new WHOOP 4.0 device. Directed by Pat Hall, the campaign features a wide range of athletes such as American Footballer Patrick Mahomes and Olympic gold medalist Nelly Korda, highlighting the individual training and recovery experience through a combination of live-action and CGI. We composed a progressive and experimental trap beat to drive the dynamic editing style - combining clanging steel percussion, deep sub-bass, and building ambient synths to amplify the intensity of the visuals.