A backlink is a link that goes from one website to another. Backlinks help in increasing brand awareness, referral traffic, and SEO performance. Some sites receive backlinks naturally, but marketers often prepare and build backlinks. For example, Semrush holds a backlink from Adobe. In this example, Adobe is the intermediary site, while Semrush is the site receiving the link. Internal links (links between pages on the same website) are the most common links within a website. An SEO Company can assist you in developing and maintaining your backlink profile.
Why Backlinking Matters for SEO
Google accepts backlinks as guidance from one website to another, whereas others do not. Usually, the greater the number of backlinks to a page or a site, the more trustworthy it is, especially when they come from high-ranked resources.
For instance, Semrush's Keyword Overview tool helps you look at the "invoice template," which shows that the top-ranking pages have thousands or even tens of thousands of backlinks.
How do you verify the backlinks of a given website?
Checking websites for backlink features, planning backlink campaigns, and researching competitors' research. Google Search Console (GSC) can be used to analyze your site's backlink profile.
On the one hand, GSC is kept from sharing its backlink information with other sites. Use Semrush to conduct analysis.
Top linked pages: Pages on your site with the most backlinks.
Top linking sites: Websites that link to your site the most.
Top linking text: The most common anchor text used in your backlinks.
Click "More" under these sections to see the full report.
To export your site's external links as a CSV file, click the "Export External Links" button in the top-right corner of the screen.
How to Use Semrush for Backlink Analysis?
Semrush's Backlink Analytics tool helps you understand your site's backlinks. It can also provide insights into your competitors' backlinks.
Analyzing Your Site's Backlinks
To begin, choose the website or specific URL you want to review. Enter it in the search bar and click "Analyze."
Backlink Analytics tracks key metrics such as:
Authority Score: Shows overall domain quality.
Referring Domains: The total number of domains linking to your site.
Backlinks: The total number of backlinks pointing to your site.
Monthly Visits: The number of unique visits to your root domain last month.
Organic Traffic: Estimates traffic from Google Search to your root domain.
Outbound Domains: The number of domains your domain or URL links to.
Click the blue number under each metric to view the full report. At the top of the page, add their root domains to compare up to five sites at a time.
Then, scroll down to compare how the sites perform in terms of "Backlink Types," "Link Attributes," "Top Categories of Referring Domains," and other factors.
To save your data, click "Export to PDF" in the top-right corner. This is useful for further analysis or sharing research with clients.
The Backlink Analytics tool is an excellent starting point for understanding your backlinks or competitors' performance.
Concluding words:
Backlinks play a crucial role in SEO, signaling to search engines the trustworthiness and authority of your site. Subsequently, they maximize your chances of ending up on the highly visited search results pages. The Internet Marketing Team at your service can assist you in understanding your backlink plan, which will maximize your SEO performance.
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