Why Melbourne

Why Melbourne was an initiative by Enterprise Victoria to get people to go and visit this culturally diverse city. A simple wordmark was created for this brand and used two thick graphic lines either side of it. These two elements represented the many laneways that the city was known for. Some collateral for the event was designed and based on a newspaper layout due to a large number of facts and information that needed to be displayed. Two modern Swiss fonts were implemented throughout the design to give the brand a more contemporary look and feel.