Wikipedia's History Refresh

  • Mary Kingcott

Noticing gender bias in the selection of Content creators in non-profit organisation, Wikipedia- my creative partner (Abbie Perring) and I sought to involve Millennials in the brand's 'Refresh'. The campaign celebrates notable female figures that had little to no information on their Wikipedia pages, until recently and inspires a younger audience to be a part of this change, all around Women's History Month.