Wild Guides

The Sri Lanka tourism board challenged us to help launch their new brand identity and capture the imaginations of consumer and trade audiences, inside and outside of the country. To help bring the new brand to life and to engage media, we created a never-before-seen film from the perspective of Sri Lanka’s wildlife. We partnered with expert natural history producers, Freeborne media (who worked on the BBC’s Blue Planet II and Africa), to create wild guides, showing off Sri Lanka from a totally unique point of view. In a market cluttered with films and photography that often look and feel the same - beautiful people in beautiful destinations - wild guides brought a unique angle and authentic Sri Lankan humour.