In the studio, we love us some candles so when we sat down with Wilds to discuss their concept – to create a candle brand that was affordable but didn’t compromise the design – we couldn’t wait to bring their vision to life (and get our mitts on the divine candles!). Together, we created a brand that is relaxed, warm, memorable and doesn’t look out of place sitting pretty on your shelf along with other luxury items. For the logo, we went for a strong and beautiful type, paired with a simplistic icon. The colour palette used in for the packaging match perfectly with the scents and bring that element of fun. The branding extended from the packaging all the way through to their extra crisp new website and we couldn’t be more chuffed about the result.