I had the great opportunity to develop the internal William Hill FutureMe branding, designed for employees of William Hill, whilst working at Creative Sparks. A whole range of collateral such as e-shots, newsletters, and booklets were produced to inform and direct employees to the microsite, which provided a hub of information on all things pensions and benefits. The same branding was then rolled out across the online employee benefits platform and printed benefit statements. The branding has a cut and paste, DIY, montage style, bringing a friendly and more tactile approach to a subject which can often feel overwhelming and complicated.