Wireless Festival Brand Identity

University Peoject | 2020 The aim for this brief was to design a new brand identity for London’s iconic music festival Wireless. The target audience for the festival were aged between 16-20 years and shared an interest in hip hop, grime and RnB music. My approach to this brief was to create a British summer vibe using colour, typography and imagery. The final outcome consisted of designing a new logo for the festival as well as a poster, tickets, merchandise t-shirt and promotional animated videos and gifs.