Witkac Residence by ARIES

Project for a 5-star Witkac hotel, nested in the picturesque Polish Tatra mountains. Design studio was tasked with creating a full visual identity that will not only speak luxury but too, pay tribute to the folk local charm and location’s rich historical and cultural context. The logo refers to ceramics design created by Stanislaw Witkacy, world-known Polish artist, who lived and created in the Tatras, and the brand colour palette rooted in browns was inspired by the vintage photographs of the regional mountaineers.