Woke & Well - Logo Design

Woke & Well is an startup which specialises in sustainably producing high-end meditation pillows, with the overall aim to focus on improving its clientele's physical and mental health. As part of this venture, it sort out a new logo which portrayed this mission, while also leaning into visual elements of meditation which are symbiotic to the practice's identity. This resulted in the creation of these deliverables, exceeding their expectations, and allowing them to have a firm visual foundation to stand on as they geared up operations.