Woodford Reserve - Cinematic Spectacle

A brand new property & experiences with style, substance and a whole lot of flavour. We've been working with luxury Whiskey brand Woodford Reserve on two immersive screenings where film, food and whiskey-based cocktails come together to create a multi-sensory event that we have called 'A Cinematic Spectacle for the Senses'. Publicis Media, on behalf of Woodford Reserve, briefed us to drive innovation within their partnership plan and to provide a Sensorial Experience whilst reaching as much of their audience as possible. The solution needed to stand out and be something with genuine substance and style to engage a target audience of 25-44 high income consumers. Our solution was to create “A Cinematic Spectacle for the Senses”. A series of immersive screenings where film, food and whiskey-based cocktails come together to create a multi-sensory event. Within these experiences, guests were immersed in the twists and turns our chosen films, with a multi-course menu of small plates and cocktails surprising guests at different moments throughout the film to further bring the scenes to life. A Cinematic Spectacle for the Senses launched in London at Curzon Hoxton, with an early preview screening of The Menu, starring Anya Taylor-Joy, Ralph Fiennes and Nicholas Hoult. The film will played alongside a perfectly paired tasting menu of small plates from the Soho-based American dining concept Rita’s, and whiskey-based cocktails developed by Woodford Reserve’s very own mixologists.