#Workfromhome

As part of a live brief with Suit Direct to re-brand the company, I worked in a group of 3 to come up with a campaign, and marketing strategy that engages a newer younger consumer whilst keeping the existing older one. Using the brands tagline of 'The Home of Menswear' as a starting point for our ideas, I suggested we build on this idea of 'home' to thread throughout or outcomes. As the COVID-19 situation escalated, we further adapted our ideas to make them timely; we came up with the overarching 'work from home' campaign, that aims to evoke positive emotions associated with the idea of homeliness. In terms of executing these outcomes, I took the following images of my younger brother in various locations around the house. We discussed as group that we wanted the new brand identity to have more of a personality through the incorporation of humour, whilst still conveying a sense of aspiration. So bearing this in mind, it was important the imagery was able to encapsulate this.