Working Girls Network Social Strategy

Working Girls Network aims to engage professional women who are working their way up through their chosen career, and provide them with the resource and tools to do so. I joined the network in 2018 as Head of Social where my first task was to create a robust social strategy to engage and grow our audience in the digital arena. The social strategy tackles our role for social, our tone of voice, content pillars and the role for the individual channels and platforms. It also references the approach to community management and advertising. Since taking over the role in 2018, our community has seen a growth of 200% and we have continued to create engaging content as well as promote our events via social, with particular focus on Instagram (our lead channel). Working Girls Network is an open network for professional women who are several years into their careers but don't feel they've made it yet. This is a pivotal stage where women face challenges such as maintaining momentum in their progression, juggling their career with starting a family, transitioning into management roles or considering a change in direction. Our 1000+ members are from diverse fields including advertising, finance, engineering and the public sector. This breadth of industries allows us to gain new perspectives, share ideas and reinforce the essential elements that bond us together.