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WORLD AIDS DAY BRAND STORYTELLING STRATEGY AND ACTIVATION FOR MAC COSMETICS

  • Charlotte Baraks

The UK team wanted to create a stronger stand-out VIVA Glam educational campaign for World AIDS Day. I was tasked to create standout content and activations that increased the consumers awareness of M·A·C’s philanthropic arm and educated the audience on what VIVA Glam was. I collaborated with various creatives, talents, film makers and musicians to produce content and events that was informative, emotive and educational.

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Skills

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