Working in collaboration with Glasgow Life and World Athletics, I delivered a brand new creative for event time for digital campaigns, collaterals, OOH and event activations. Evolving from an existing visual identity, the objective was to create an exciting new look exploring Scottish and athletics cultural inspirations: • Brand development of a unique inclusive and diverse illustrative look. • New brand assets: 4 action poses, 5 city pictogram and 2 compositions. • Roll-out and design support across event collaterals.