WORLD OCEANS DAY - CELEBRATING 10 YEARS OF PROJECT OCEAN

To mark World Oceans Day, we’re celebrating the 10-year anniversary of Project Ocean, our long-term commitment to help protect our precious oceans, and how our legacy of retail activism has evolved into Project Earth and our commitments for the future. It all began in 2011 when, alongside a store-wide Project Ocean takeover, we banned the sale of endangered fish and created a marine reserve in the Philippines. Since then, we’ve been pushing the conversation forward and made bold commitments to turn the tide on plastic pollution together with you and our partners. To celebrate the 10-year anniversary of Project Ocean at Selfridges – which has since grown to become Project Earth – we’ve commissioned Swedish illustrator Alva Skog to bring the story to life in the illustrations below.