Wray & Nephew Brand Manifesto

SixtyFour was commissioned with Three Halves to create a new brand manifesto for the alcoholic beverage Wray & Nephew. A new visual identity was created for the brand, including the creation of the Straight From Yard campaign and Wray’s Yard Shop. By merging the brand’s Jamaican heritage with UK urban culture. A new set of visuals were captured to highlight the brand’s authenticity through integrating it with areas of pop-culture, from music to fashion; allowing it to connect with the modern-day rum drinker.