For a worldwide Wrigley campaign to launch several new fruity gum flavours, The Operator created a CGI fest of colours, lighting and textures. To represent the freshness and delicious taste Wrigley’s new gums were bringing, we’ve displayed the CGI packets inside CGI crates to show that the fruitness was ever present in the flavour. Adding beautiful lighting to add to the sparkling that is part of the brand, the campaign and assets were developed in a way that the labels were easily replaced so that it could be used in different markets around the world.