• Noma Humphrey
WtR is a luxury Womenswear brand with Turkish roots and an established flagship store in London's leafy shopping district of Westbourne Grove. Inspired by architecture and cosmopolitan living, WtR collections consider work and play to create chic, structured pieces in versatile shapes. 
The natural world peeks through too, with feminine colours and abstract florals adding a soft accent.  
I've worked with WtR since Spring/Summer '15, producing the text for everything from brand presentations for investor packages to seasonal campaign content, business-as-usual editorial Ecommerce updates and product descriptions.  

Images: WtR
WtR is a luxury lifestyle brand rooted in modernity, individuality and effortless elegance. Opening its London flagship store in 2014, WtR offers intelligent, courageous and timeless Womenswear and Homeware pieces with universal appeal, sophisticated spontaneity and a hint of intoxicating ethnicity.
A celebration of the contemporary woman and the sleek cityscapes that surround her, our collections fearlessly embrace the contrast between work and play, architecture and nature. Refined yet tenacious, WtR strikes a fine balance between fashion, function and enduring femininity.
Savannah Black Printed Sleeveless Silk Scarf Blouse
A demure, feminine stretch silk top with a dainty floral print in a bold combination of colours. Simple and sleeveless, this top has a sophisticated feel that is both office-appropriate and pretty. A long scarf detail creates a sense of drama, whether worn flowing loosely from the neck or tied in a bow. Pair this versatile item with WtR tailoring. Available in turquoise, black and a pale champagne shade.
Azafran Mint Green Silk Ruffle Midi Dress
An eclectic silk ruffle midi dress with a nomadic, free spirited feel. Flared and comfortable in slinky stretch silk with gathers at the hip and shoulders and a ruffle at the cuffs. Frayed epaulette details with beaded appliqué add texture and a romantic mood. Finished with a thin tie belt to cinch the waist. Available in mint and classic black.
Samara Turquoise Wide Leg Tie Waist Silk Jumpsuit
Like its muse, the Catalan city of Barcelona, this flared turquoise jumpsuit is both sensual and eclectic. Its delicate mottled print features a kaleidoscope of colours that dance across its soft silk in bright highlights. A plunging v-neckline and a belted waist draw attention to the shape of the body, while dramatic winged sleeves give it a regal kimono effect. Pair with bright WtR heels for an unexpected colour clash.
Trinitaria Burgundy Lace Up Leather Sandal Heels
Open toe leather lace up sandal heels that embrace the foot in intertwined straps. Flaunting a modern, architectural feel with their curved shapes and strict angles, these sandal heels are perfect for chic nights on the town. Finished with panels of sheer mesh and ties at the ankle. Available in burgundy and pale nude.


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