WYDEYD magazine was born as a result of a desire to encourage readers to notice the design elements that are apparent in their everyday surroundings. Sometimes, as creatives, we can become accustomed to our surroundings to the point that we subconsciously overlook the design elements that exist around us. We often look far for inspiration, and by doing so can ignore what is in front of us. WYDEYD magazine was created and designed entirely by Cara Mahon and Jemima Whitaker. All content was collected through submissions, with the aim of creating a magazine that holds work created from a wide variety of creative practices, interests, and subject matters.