THE X FACTOR STYLE: We built and set a direction for The X Factor style social channels, which capture the backstage activity from the show (the most fun bit!). The Digital Fairies were responsible for creating content for the ITV website, creating content and campaigns.
“The Digital Fairies have been running all content activity for X Factor Style. They are a very rare mix of super creative minds with an eye for what looks great, and a fantastic understanding/usage of all social media tools that were relevant to X Factor Style. Those uber efficient girls not only have an impressive range of skills, but they are super lovely to work with.”
- AUDREY LANG, HEAD OF PRODUCTION, X FACTOR