Xelle - Bringing warmth inside the brand’s identity and strategy

  • Matija Vujovic

Industry Public Interests, Social, Fashion Market Czech Republic & Slovakia Xelle came to us in search of their new brand development, strategy & identity that shall be warm and encouraging in nature. They wanted the community of larger women to feel engaged, welcomed and wholeheartedly supported...

After several workshops, defining brand positioning & strategy, we've created a campaign with a playful slogan in Czech – “Velikost je v srdci” which has a double meaning of ‘greatness comes from the heart’ and ‘extra large is in the heart.’ Inside their logo, you can find the two “L”s making a gentle loop into the shape of a big heart.