Stussy is a brand with a cult like following, people are committed to Stussy. We worked with the Stussy London team to work out a way we could give those customers a chance to be part of the brand in a bigger way. At the 2019 Stussy Archive Sale we set up a small walkthrough studio. Customers, once they had found their favourite archive pieces could get their photo taken with props. From the images we published the XFEL x Stussy 'London Posse' Magazine. The magazine was launched at the Stussy Soho Store and for anyone photographed who couldn’t make the event we sent them a copy. They are all part of the Stussy ‘London’ Posse.