10% of television viewers in the UK use subtitles on a daily basis. That’s people in over 3 million households that need regular visual assistance when watching TV. However, standardised subtitles can often create distance between the viewer and the content they are watching. Subtitles cannot convey tone, expression or emotion, doing both the viewer and the content a disservice.
xSubs uses real-time sound visualisation to analyze tone, frequency and expression, creating shapes that match the activity of the content. xSubs also uses colour theory to match the tone of the content to it’s associated colour, helping people with hearing impairments experience entertainment to its' fullest extent.