YAS Beach is a luxury resort located in Yas Island, Abu Dhabi.
The need of rebranding Yas came as a consequence of extending the existing installations. With this growth, plus the variety of services and spaces that Yas was offering, the aim of the project was to reflect the union between all of them.
The large nature of the project led us to create a brand identity that was inspired by Light, Water and Sand. Three elements that are so present in Yas Island. The brand has a direct relationship with its location, the sand and the calm sea but also reflects the different atmospheres that the club can offer during the day or night.
Some photos were used for design development purposes. All images belong to their rightful owners.