YAS Island

  • Pawel Nolbert

I worked on a brand identity of YAS island in Abu Dhabi, UAE. The key brand element is a multi-use dynamic wordmark in a full-colour version and an alternative white version. And additional set of visual assets was developed that appear on a range of all imaginable media.

I worked on a brand identity of YAS island in Abu Dhabi, UAE.


The key brand element is a multi-use dynamic wordmark in a full-colour version and an alternative white version. And additionally a number of visual assets that appear on a range of all imaginable media.
– YAS Island is an Emirati-bred, world class destination that is home to a multitude of leisure, cultural, social and business attractions suited to all audiences, that indludes: a Formula1 Track, Yas Waterworld, Ferrari World, SeaWorld, and other high profile attractions and objects –"
The final outcome is a brand identity in my signature style, created in a way that is more refined, smooth and versatile, suiting the various applications.