YAW NI CAFE 'Queens Everywhere' Feminism Initiative Instagram AR Filter

In 2020, as the residential visual artist and content creator for YawNi Cafe ; (a woman empowerment activism collaborative space), I lead and did the creative direction and designed the materials for the creation of Yaw Ni Cafè’s first Instagram filter, ‘Queens Everywhere’, using AR technology, in collaboration with Enchax Creative. The filter is no longer active as Yaw Ni Cafe has temporarily closed due to a Military Coup in Myanmar. Mission Statement : Yaw Ni Cafe’s first Instagram AR filter was launched on 26/10/2020 to empower not only women but anyone and everyone and encourage people to be motivated and confident in order to channel their inner ‘queen’. The word queen is used instead of ‘king’ in reference to pop culture ‘yaasss queen’. We want everyone to see themselves and know for a fact that they can slay in life. We aim to create social awareness for people to gain self love through technology. To throw in some statistics: within four days since the launch, the filter have received 10K impressions. And we are thankful to each and everyone of you. https://www.instagram.com/yawni_cafe/