YCN 2018 - KFC
A response to the YCN 2018 KFC's brief. Request a delivery a message that KFC chicken is made by hand, by trained cooks.
If those chicken is not made by hand then how do they are made?
The idea basically put the person that is cooking a chicken under a cage of line which is a metaphor for what some people think about where those “Finger lickin’ good” chicken come from?
Some machine?
The promotion set include 6 short gif with difference stage of making the signature KFC chicken by hand.
This is only to promote the idea that start off a whole campaign with may include many medium of advertise across multiple platform.