YCN Competition - The Artisan Drink Campaign

For my project behind The Artisan Drink Campaign, I decided to do a packaging campaign to promote Artisan at premium hotels, bars and restaurants. The idea behind this concept was update their current packaging to give more of a bold statement to their target audience. When developing this idea of a packaging campaign, I also decided to include individual gins for each packaging so it creates this idea of a collaboration with other premium gin companies to increase popularity and the value of their marketing. The emphasis behind using a bar blade, stirrer and a leaflet was a merchandise idea for giving freebies to restaurants, bars and hotels, this gives Artisan a bigger personality, shares their story more widely and will increase their sales world wide.