YCN | Fedrigoni x Oliver Bonas
*I was lucky enough to receive a YCN New Now Commendation for my work on this brief.* The brief was to create the packaging for a new range of candles for the Oliver Bonas SS20 collection. The concept needed to support 4 designs that work together as a cohesive collective, each candle design needed to include the outer packaging, the label and any other tactile elements, the Fedrigoni Woodstock range of paper also needed to be considered for use throughout. Throughout my research into both companies, I found sustainability to be a key theme, I therefore decided to focus on the idea of reusable packaging, and ways of extending not only the packagings life but user experience with the brand. The idea behind my range drew on the inspiration behind the Oliver Bonas SS20 range - Mexico. When brainstorming around both summer and Mexico one key theme that came up was that of cocktails. I felt this theme not only represented the warmth and joy that Oliver Bonas bring to their customers, but also provided an interesting and relevant purpose for reusing my packaging, growing your own cocktail accessories. Gardening has also been proven to have a variety of benefits for wellbeing, promoting calmness and positivity. I felt that this linked well to Oliver Bonas’ focus on uplifting their customers, as well as the key theme of wellness presented in their SS20 range. From this I created the 'Botanical Cocktail' range of candles, with four Mexican cocktail scented candles and relating cocktail accessories. I decided to produce my own imagery for the candle range, though a variety of prints using both fruit and flora. The fruit and flora were relevant to each cocktail scented candle, helping to visually communicate the scent to the consumer.
