YCN Student Award x The Guardian

"How do we reach young people in a compelling and interesting way to inspire them to read The Guardian?" In response to The Guardian's brief, which sought to get curious 18-26 year olds more involved with The Guardian, I created a concept for a scheme that encourages young people to share more content from The Guardian across social media. This idea involved visualising The Guardian's content as shareable motion graphics, and a reward scheme in which the user benefits according to how many of their friends and family interact. An animated explainer video was produced to demonstrate the concept.