Year In Fashion 2018

  • Charlotte Austin
  • Francesco Girone
  • Camilla Clarkson

Each year we release our Year in Fashion, which blends a wealth of data with real-world events throughout the year to reveal the most wanted fashion items, and the moments that got people searching for them.

In 2018, 80 million shoppers, across 120 countries started their fashion search with Lyst. That’s over 100 million searches tracked by Lyst for trends, brands and fashion products. Combined with sales data and social media mentions, Lyst’s data is the definitive source of what was hot in fashion for 2018. We worked with Maido to take this mountain of data and consolidate it into one single page where readers could discover a whole year’s worth of trend setting.