Year Of The Rat Red Envelopes

Brief: For Chinese New Year at Park Chinois I was asked to design a visual identity for the 'Year of The Rat'. The red envelopes are taken from Chinese tradition, whereby loved ones would pass on money, (generally to the younger generation). Wishing them good luck and prosperity for the year ahead. I went for a very simple graphic rat icon to keep the design elegant and sleek. A lot of the other red envelopes on the market are very fussy, I wanted to create something much more refined. Wit and Wisdom were two of the positive qualities associated with the year of the Rat I opted to print these on the front of the envelope.