Yeast 17

Yeast17 is a small a contemporary brewery born in 2017 thanks to the passion of five friends for beer. The naming was invented as ‘pun’ of a 90s famous pop boy band called East17 as well as the beer names which are all based on puns. The task was to help them to be stocked in premium high street retailers by developing a new stand-out visual identity embodying their ironic and bold soul.