Yellabambi Brand Development

Yellbambi is the masterbrand for a new beauty and fashion businesses created by the highly successful instagram influencer @yellambambi aka Bethany. This project started with deep-dive market and customer insight analysis so we could to fully understand the market and the needs of the target audience. We had to ensure the brand would appeal and connect to it's young gen z audience, whilst at the same time developing a brand that has longevity and stands out in a very crowded cosmetics & fashion space. ​ We then developed a brand architecture - the master brand has been designed to support the various sub brands. To ensure that the masterbrand always remains true to its positioning, the two sub brands are represented as strongly as the main brand. ​ The Yellabambi brand is a cool, creative, and enabling so visually we developed a simple minimal yet interchangeable logo with core colours of black and white, so the supporting colour palettes can be used, and for when the sub brands launch. ​ This is going to be a very exciting brand - watch this space for more! Take look at our beautiful reference boards on Pinterest.