Yellowball Foundation | Branding

Yellowball Foundation is a charity that provides access to sustainable activity programmes that encourage, enrich and challenge all children to reach their potential. The charity undertook a rebrand and a redesign of the website which involved UX and UI. The lines of a bouncing ball is the concept for the identity. The energetic lines are paired together to create a ‘Y’ and ‘B’ contained within a whimsical, slightly less-than-perfect circle, which is the primary logomark. The primary colour has been updated to a warmer yellow.