This project is about helping young people to find out their career pathway and to allow them to feel more confident about their decisions through a career app.
My team and I recruited participants through groups on Facebook or forums, asking friends who had brothers/sister of target age — 39 online surveys and 5 interviews. We utilised Google forms for the online questionnaire — qualitative and quantitative research methods.
We designed the main journey and defined the MVP for the project; we used the Eisenhower matrix to haveprioritise the features considering the impact of them versus the amount of work we would have to do in that 3 weeks sprint.
We developed paper prototypes, mid-fidelity designs and tested.
There were a few pain-points from the feedback that was revised for mid-fidelity, which were:
Value — Onboarding was not clear enough as users didn’t not the value of the app.What is that for? How could it help me on my career choices?
Wording — “Recommended jobs” section was misleading users to think the app had paid options, rather opportunities to get experience such as internships and apprenticeships.
Web app — Users thought that it was a web app rather than a native app, so we inserted a bottom nav bar rather than the hamburger menu