#YoEstoyDispuesto

  • Gabriel Konopnicki

Working at VotoJoven always challenged us to find a new way to motivate the Venezuelans to participate in an electoral process, this time we developed #YoEstoyDispuesto, a 360 campaign that went viral, being TT on Twitter for 3 days straight and it even had a parody created on the main comedy program of the country. Allowing us to take the campaign offline creating murals of photos of people using the Hashtag.

We took the campaign offline, creating murals of the photos that the used shared using the hashtag after it became Trending Topic.
Parody of the campaign on the country's main comedy program.