A YCN entry for Yorkshire Tea, who were looking for a new exciting way to involve a younger audience to create a new experience whilst drinking Yorkshire Tea.
I created a card game from my understanding that most teenagers like to spend time together playing drinking games, so I wanted to take that concept and instead of beers and ciders replace that with Yorkshire Tea.
The concept of the game is to dunk your selected biscuit for the allocated time in your tea, and if you're risky enough to go over the allocated time without your selected biscuit falling into your tea you win!
The idea that you would risk your perfect brew with this risky game is a new exhilarating, exciting way of drinking your tea with friends.
The making for this box set was made to be rolled out in store and in welcome packs at University accommodations to create a new buzz and wave of engagement to a younger market audience.