YOU ARE NOT AN ALIEN

  • Saagar Kaushik

As the world turns hyper-digital and the human/electronic relationship becomes more fluid, I asked myself: has our connected-ness improved, or has it moved backwards? Does the cityscape make a difference? Have social channels negated our ability to connect? Are we conversing more, or are we conversing less? YOU ARE NOT AN ALIEN is a social experiment highlighting the the different perceptions in how humans are connected. If I am not an alien, and you are not alien, then why is isolation so present? For this project, I led the creative and artistic direction for the video and translated this abstract topic through more universal measures in the form of clothing, leading the creative direction for the design and branding too.